Sunday, October 21, 2012

october 22_review activity

Imaging Technologies.oct 22, 2012

Your client has sent you several documents created in Microsoft Word. You also have Microsoft Word software. The documents include clip art images and photos. The client's logo is also in one of the documents. The client insists that the logo color be "correct". There are certain typefaces in the document that the client wants you to use. From these documents, the client wants you to create a four color ad for the Nashville Scene as well as a four color printed poster.

So………..
There are several "imaging technologies" related problems with the client-provided materials.
 
What are they? How do you get what you need?
 
What software will you use to create the ad and the poster?
 
How will you determine the sizes of the ad and the poster?
 
What resolutions will you use for the ad and the poster? How will you determine those resolutions?
 
If you scan a photo or logo, what will your scanning resolutions be? What file format(s) will you use to save the scans for your page layout software?
 
How can you be sure the client's logo color is correct?
 
When you have finished, how will you save and send the client your work for approval?
 
When the client receives your work on his/her cell phone, the response is, "the color is wrong". How do  you respond?


Friday, July 6, 2012

contact an art director assignment

Assignment


Purpose: To apply the information we have discussed so far so that you create a digital file that will be seen exactly as you want it to be seen.

Create a self-promotion piece for yourself as a digital artist (photographer, designer, animator, multimedia artist). Use your choice of software, but be sure to include text and images (graphics or photos). I suggest a raster, rather than vector, file. Keep this simple.

http://www.commarts.com/creative

Save this file  correctly.

Send me an email requesting that I take a look at your work. Show and tell me how I can see your work. This could range from an email attachment, to a website link, to a Facebook post.



Information:

file format & file sizes, including for Facebook

file formats for photos


about bitmap images & resolution guidelines for final output

about web graphics (watch video on saving graphics for the web)

Facebook information:

pixel dimensions for Facebook photos
info on high res photos on Facebook
How can I make sure that my Facebook photos display in the highest possible quality?
also a blog about copywriting, wordpress, etc.


Other:

What resolution should your images be?  (from Columbia University)

Image size and resolution for web (read the "tibits" column)

Optimizing a PDF document


Resizing, Optimizing and saving for Web

1.Resize - IMPORTANT! Resize your images! Most web-designers anticipate a minimum screen resolution of 800x600 pixels. If you include the margins, padding, scroll-bar, sidebars and other things, not all of the 800x600 will be available for an image. The largest dimensions don't need to be more than 600px wide and 500px tall. If you have a larger picture you want to show, consider a link to the JPG file, but show a smaller version on the web-page. Remember, that's the largest, most will be 350px to 500px wide.
2. Optimize + Save - IMPORTANT! Optimize (compress) your image for the Internet. You should be able to obtain an order of magnitude (10X) reduction in file size, from the original image. This means that your 4.5MB starting image, should end up (no larger than) 45KB, as a general rule. (Results depend on the complexity and size of the final image). Many image editors have a "Save for Web" option (an acknowledgement file sizes need be much smaller on the Internet). Most have a "Save As" option. Either will work.
How to optimize: Select the amount of compression (often called "quality"), with a sliding control scaled from 1 to 100, where 1 results in the smallest file. While compression is necessary, it comes at the expense of quality. Don't compress too much, or the image will look blocky (pixelated or jagged).
3. Choosing the amount of compression is an art. Good image editing software will let you preview the result and provide an approximate file size. On the others, you just move a slider. The amount of compression you use may vary from 20-100% and 50% is a good place to start. Each image should be done on a case-by-case basis, however. Even large image sizes (600px by 400px) can be compressed to astonishingly small file sizes, without an appreciable loss of quality. We try to ensure that none of our image files exceed 50KB, and often we're in the 19-35KB range. Results depend on both the complexity and size of the image.






Sunday, July 1, 2012

can you?


Can you................

Create a new file and save it into a chosen location?
Rename and save the file as RTF, PDF, or plain text?
Explain why you would want to save a file in different file formats?
Send a file to someone like a a client exactly as the client needs it?
Navigate a Mac according to your needs so far?
Backup your files in multiple ways?
Compress files correctly?
Designate which device correlates with, LPI, SPI, PPI, DPI?
Explain LPI, SPI, PPI, DPI?
Apply scanning formulas and resolution correctly, depending on the intended "output" device?
Determine which file format to use after you have scanned? 
Explain the differences, advantages and disadvantages between raster and vector graphics?
List the software and hardware that creates raster and vector graphics?

Tuesday, June 26, 2012

dynamic range

http://www.cambridgeincolour.com/tutorials/dynamic-range.htm

module four reading questions

Imaging Technologies
Directed Reading Questions


MODULE FOUR, COLOR MANAGEMENT and FILE FORMATS

II. Overview, What is digital imaging?
Click on first page of the overview.

What is meant by "capturing an image"?

What is analog?

What is digital?

What is a pixel?

Go back to Overview of Digital Imaging
Click on second page of the overview.

Define object oriented (vector) graphics

What is a benefit of object-oriented graphics?

Define bit-mapped (raster) graphics

What happens to raster graphics when they are enlarged or scaled up?

Which file will usually be larger, vector or raster?

Read about TIFF and EPS files.

Read the paragraph beginning "The file is now ready…."
Be sure you understand this. All files are rasterized via "ripping".

Define rasterization

Define RIP

Define resolution

Go back to Overview of Digital Imaging
Click on third page of the overview.

Be familiar with the terms and processes

Go back to Overview of Digital Imaging
Click on fourth page of the overview.

What are the four advantages of Digital Imaging?

Go back to the Contents page

III. Two main categories of computer graphics
What are two additional names for raster (bitmap) and vector (object-oriented) graphics?

IV. Applications used to create Vector graphics
There are several. Be familiar with them, especially the Adobe applications.

Be familiar with the rendering languages PostScript and Quartz.

What is a potential printing problem if you use QuarkXPress.

What is an application that allows you to create and edit fonts?

Are fonts vector graphics only?

V. Advantages and Disadvantages of Vector graphics

What is the meaning of "resolution-independent" and "scalable"?

Are vector graphic file sizes usually large or small?

Read the last paragraph.

VI. Applications used to create Raster graphics

Be familiar with these applications.

Read and pay attention to the last paragraph.

VII. Advantages and Disadvantages of Raster graphics
There is a lot of important information here.

What is meant by "resolution-dependent"?

Read the third paragraph, beginning "Several factors…" through through the paragraph that ends……"slows down the printing process."

Why is an EPS raster image larger than an equivalent TIFF?

Compare the maximum bit depths of a GIF and a TIFF file.
Do you understand the math behind an eight-bit (and any number of bits) file?
Refer to Bit Depth in the Macintosh Graphics Vocabulary List handout. This handout is the same as WEEK FOUR, IX, Download and read this File Formats Vocabulary.
Compare the file size difference between an RGB and CMYK file. Why is there a difference?

JPEG images always use _____-bit color mode.

How does compression affect the quality of a JPEG file?

Are all scanned images raster or vector?

Read the summary paragraph.


VIII. Even a PDF can become large and unwieldy

What do we mean embedding fonts and images?

Additional notes: Two PDF files that look similar on a computer screen may be of very different sizes. For example, a high resolution raster image takes more space than a low resolution one. Typically higher resolution is needed for printing documents than for displaying them on screen. Other things that may increase the size of a file is embedding full fonts and storing text as graphics.

Standard Type 1 Fonts
There are fourteen typefaces that have a special significance to PDF documents:
    ▪Times (v3) (in regular, italic, bold, and bold italic)
    ▪Courier (in regular, oblique, bold and bold oblique)
    ▪Helvetica (v3) (in regular, oblique, bold and bold oblique)
    ▪Symbol
    ▪Zapf Dingbats
These fonts, sometimes referred to as the "base fourteen fonts" should always be present (actually present or a close substitute) and so need not be embedded in a PDF. PDF viewers must know about the metrics of these fonts. Other fonts may be substituted if they are not embedded in a PDF.

Know some strategies for reducing the size of a PDF. Start by asking……
    •Is it going to be viewed on a monitor?
    •Is it going to be printed on a commercial press?

Reduction approaches:
    Use the Preview application on Mac's. Try this on your own.
    Use Acrobat Pro
    Use Photoshop>Save for Web and Devices. Here you would probably save         as a JPEG and then export as a PDF from Photoshop.
    Use Photoshop>Image>Image Size. Change pixel dimensions and         resolution here. Then export as a PDF.
   
IX. Download and read this File Formats Vocabulary (if you have not already
done so)


WEEK FIVE

I. Lab exercise-Complete this table to aid your understanding of file formats.
We may do this in class. Do it on your own if we do not. Use the Macintosh Graphics Vocabulary List handout or go to WEEK FOUR, IX, Download and read this File Formats Vocabulary.

II. When to use which file format
You really need to know all this thoroughly.

III. ASSIGNMENT-Page Layout, Raster and Vector


WEEK SIX

I. Color Theory

Additional notes: Color theory is a huge subject. What is color theory? I would say it is a precise, systematic way of talking about color, and when someone is talking, he or she  needs to be sure they are speaking the correct language. An important part of this language is something called color models. There are several color models, and they are all different and specific. Color models frequently use numbers as part of their language. So, when the correct language is used, everyone in the discussion understands it and the end result looks like the designer intended it to look.

It's sort of like if I went in to a French restaurant and I wanted my meal prepared a certain way, I would probably need to speak French, or have someone translate my order into French. Does that make sense? Should I ask for ketchup?


Also, from wiseGEEK: http://www.wisegeek.com/what-is-color-theory.htm
"Color theory is the study of color and its role in art and design. Obviously, humans have been thinking about colors for thousands of years, but modern color theory really arose in the 1800s, when it began to diverge from science into a pure art. A knowledge of color theory does require some understanding of basic scientific principles about color and perception, but much of modern color theory surrounds the way that people view, think about, and interact with colors, from those used on their walls to the hues in a company logo. Color theory incorporates psychology, history, and criticism just as much as it does science.

The field of color theory is quite large, with a number of prominent theorists and authors who offer commentary on the issue. Color theory could be said to be about a lot of things, but fundamentally it is an examination of color, how color is formed, how colors are arranged, and how they interact. Color theorists look at how the context of a color changes it, for example, or how various colors work for or against each other in compositions ranging from paintings to brochures."
Distinguish between additive and subtractive color theory.


What are the additive and subtractive colors?

What are the four process printing ink colors?

Define Hue, Saturation and Value.

A color model is a method of quantifying color—assigning ______________________to color components—so that the color can be reproduced.

Is every color created by a digital artist a "printable" color?


II. The purpose of Color Management
Read all this. What is the goal of a Color Management System (CMS)?


What are profiles and what is their role in this goal?


here is a really good color management tutorial
http://www.booksmartstudio.com/color_tutorial/introcolor.html


III. Video: An introduction to Color Management
Watch

IV. Interview with Pantone's Andy Hatkoff about Color Management
Read all, especially the last paragraph for more detailed information.
What is the Pantone Matching System? (refer to your vocab handout)



V. Calibration
Refer to the Macintosh Graphics Vocabulary List for a definition of gamma.
Basically gamma is a measure of brightness and darkness in the mid-tones of an image.

What are the gamma settings for Windows and Macs?

Describe an ideal work environment for a digital artist.

Read about the color calibration devices for monitors and printers.

VI. Video: X-Rite Eye-One monitor calibration
Watch

VII. Web Page Designers work with a limited color palette
Click on the link. Play with the wheel to get a feel for the limited colors for the web.

VIII. A link about the Color Picker in Mac OS X
You can open this if you work with color in Text Edit

here is another link:
http://www.robinwood.com/Catalog/Technical/OtherTuts/MacColorPicker/MacColorPicker.html

IX. Interactive Color Wheel
Play with this.  Also click on Color Scheme Designer and Overview (located right under colorspire in the upper left hand corner.

X. Lab exercise - Complete this table to aid your understanding of when to use which file format
Do this. You may need to print out on your own. We may or may not cover this in class.

XI. ASSIGNMENT-Scanning Gray Scale Photos

Wednesday, June 6, 2012

Children on Campus


Children on Campus Policy  

These policies and procedures concern children brought on campus and/or left unattended by 
students. Students may not bring children into instructional settings, such as classrooms, labs, the 
Testing Center, or the Learning Center. In some instances, children may be allowed to 
accompany their parents when the parents are on-campus to conduct school business, but in no 
instance will children be allowed to be disruptive. 

No child under 12 years of age may be left unattended in any part of the college. Anyone 
observing an unattended child should report the matter to Security who will attempt to locate the 
parent. No child under 12 years of age will be left unattended in automobiles anywhere on- 
campus. Anyone observing an unattended child in an automobile should report the matter to 
Security. If conditions justify, unattended children will be taken to a safe facility and/or Metro 
police will be notified. 

The above is from the Student Policy Handbook