You have an exciting new client, Lonnie Lipschitz. OK, that’s not his real name. His real name is Lawrence Lipschitz, but his manager thought Lonnie had a little more “pizzaz.”
Lonnie is a retired cosmetic surgeon who made a small fortune as the first liposuction practitioner in Beverly Hills. Although he was eliminated during the first round of American Idol auditions, he is determined to be a successful recording artist and he wants your help.
For openers, Lonnie wants you to design and produce the artwork for his new CD, titled “Lonnie Lipschitz, Love Machine.” He’ll need three million CD inserts. Lonnie also needs posters for in-store promotions and give-aways. Plus, he wants postcards to send to his fans and promoters.
Your assignment, should you chose to accept it:
1. Create some ideas and sketches for the CD inserts, posters and postcards.
2. Suggest additional marketing tools that Lonnie needs and you can design an create.
But first, here are some things to think about:
1. How will the printing be done? What will the printing processes be? Resolution?
2. How will you get Lonnie's photo on to the CD cover. Scanning formulas? File formats?
3. What software will you use for what you are designing?
4. How can you be sure that Lonnie's logo colors are always correct, no matter how the images are displayed?
5. How will you create the additional marketing tools? What are the correct file formats, resolutions and technical specifications for all these other marketing tools?
I hope you have suggested a new photo. How will that happen?
